What are the types of eBay ads? What are the techniques for placing eBay ads?

What are the types of eBay ads?

1. Promoted listings:

Promoted listings is the in-site promotion we often talk about. The in-site promotion we mentioned also includes promotional tools. The promotion of Promoted listings will charge relevant advertising fees and push the seller's products to the top of eBay search results or other prominent positions. Many people will choose such in-site paid advertising. The biggest reason is that the price is controlled within an acceptable range for everyone. At the same time, the operation is very simple and convenient, and the results can be tracked.

2. Large brand advertising:

Large-scale brand advertising is mainly for brands with a large marketing frequency and budget, and optimizes product listings through eBay's brand solutions. This promotion method will be more in-depth and give a personalized logo.

I believe that many sellers have received official invitations from eBay to participate in the Promoted listings advertising subsidy activities. In order to encourage everyone to use in-site advertising, eBay has also adjusted the direction of traffic from direct traffic to paid traffic. According to data and experience from previous years, Promoted listings on the eBay platform homepage account for about 16%-21%, which means that 20% of the products on the platform homepage are ranked through in-site paid promotion.

What are the techniques for placing eBay ads?

1. Select a site: Sellers enter the web page according to their own sites and click to enter paid advertisements.

2. Product selection: Sellers should determine which products they need to promote. It is recommended to select some featured products or the products that the store is promoting as hot-selling products for promotion. Before promotion, the product's own pictures and descriptions must be optimized, so that high traffic and high conversion rates can be achieved. If the product itself is outdated or expensive, even if the advertising fee is set at a high ratio and it ranks first, it may not bring much sales.

3. Select the fee ratio: Usually the advertising fee ratio set by the seller is between 1% and 20%. Every week, eBay will update the current fee ratio for each major category. You can continuously adjust and optimize based on the performance of your own advertising.

4. Continuous debugging: After the advertisement is set up, it does not mean that everything is fine. Sellers need to constantly adjust the cost ratio, study how eBay's advertising system works, understand its ranking rules, and find ways to make their products rank higher in order to obtain the best display effect.

This is the end of this issue on eBay advertising. If you want to get more information about eBay advertising, please pay attention and we will continue to answer your questions~