The most comprehensive introduction to Kakaku, Japan's off-site deals

Kakaku is a very commonly used website for Japanese off-site deals. What is Kakaku? What is Kakaku used for? Let me explain it to you one by one.

1. Overview of Kakaku

Kakaku.com, a Japanese price website, is a cross-regional alliance of direct-sale stores. It is the largest price comparison website in Japan, and one-fifth of Japanese people will visit this website before buying something. It was established in 1997 and listed in Japan in 2003. Since online e-commerce and offline commerce in Japan have achieved a high degree of interoperability, users of products posted by offline merchants on the Kakaku platform can immediately jump to the merchant's EC store online to purchase, and can also purchase them at the seller's physical store. Therefore, Kakaku's business model is an information exchange body composed of Internet users, stores, and manufacturers. Kakaku is an information aggregation platform that connects the three parties.

It is a must-see website for Japanese people before buying goods, not only to get the relatively lowest price information, but more importantly to get reviews and comparisons of different brands and models of similar goods. The price of Kakaku generally changes three times a day, around 10 am, around 5 pm, and around 1 am, but the change in a day is not too big, at most around 100 yen. Strictly speaking, Kakaku cannot be regarded as a shopping website, but it is indeed indispensable when shopping online. For the time being, it can be classified as an online shopping artifact, or more precisely, a price comparison website, which mainly helps everyone compare the prices of major shopping websites and then rank them. For example, if you see a camera in a physical store, remember the brand and model, search on Kakaku, and the price of each website, whether it is in stock, and whether there is a rebate can all be displayed. Just click to go to the website to buy and you can get the best deal. For large items, it is recommended that you go to Kakaku to compare prices before buying.

2. Kakaku operation process

The operating process of Kakaku is that the store manufacturers provide product information and price information to the buyers, so that users can compare prices in the most equal market. At the same time, the product reviews fed back by users also provide a large amount of user feedback to the stores and manufacturers, and also provide other buyers with first-hand shopping guides. At the same time, Kakaku also obtains a large amount of buyer purchase behavior data, which can be sold to manufacturers. Of course, the mastery of user shopping behavior allows Kakaku to have the data foundation for providing user behavior targeted segmentation advertising. Therefore, Kakaku's profit model mainly has five channels: customer collection service, retailers enter the Kakaku platform, and the website charges fees based on the number of product clicks or actual transactions; promotion service, the transaction volume or transaction amount directly facilitated by the Kakaku platform, and the manufacturer pays the handling fee; information provision, such as selling user behavior data to manufacturers; providing users with commissions for travel hotels, ticket booking services, etc.; and advertising. Interestingly, the price of Kakaku generally changes three times a day, around 10 am, around 5 pm, and around 1 am, but the change in a day will not be too big, at most around 100 yen. However, it is this pattern of price fluctuations that has greatly stimulated people's interest in shopping. In terms of helping users quickly decide on their purchases, Kakaku's approach is also worth learning. Kakaku sets up awards every month to encourage users to participate in the publication of review and word-of-mouth articles. The more you write, the higher the chance of winning. The professional shopping guide magazine edited by Kakaku has a large special column in each issue, a long-term serialized column, a column for the evaluation of the latest listed products, and a special column for each issue of special commentators. These grassroots or professional comments and research are very effective for users who are hesitant when shopping and can help them make decisions quickly. In addition, Kakaku has also set up a special "Akihabara Comprehensive Research Center", which is a cutting-edge information position for Japanese electronic products. It allows users to quickly understand the latest popular information to determine their consumption behavior, and also gathers a lot of information about Akihabara's electronic products, such as video game Cosplay, food information around Akihabara, etc., which is very practical.

This is the end of my introduction about kakaku today. If you have any questions about kakaku, please leave a message in the comment section.