Zaful—a “fast” and “fashion” brand

Founded in 2014, Zaful is a global fast fashion e-commerce brand dedicated to providing trendy and affordable fashion products to consumers aged 18-25 around the world.

Zaful’s business model:

Zaful adopts the designer + buyer model to provide customers with high-quality clothing products, and has a high reputation and brand awareness in overseas consumer markets.

Zaful's development history:

•In 2017, Zaful broke records with sales growth of 310%.

•In the 2018 “BrandZ” list of top 50 Chinese overseas brands, ZAFUL, as a new clothing brand, successfully made the list with the 34th ranking.

•In 2018, Zaful ranked 34th among the Top 50 Chinese Global Brand Builders by Brandz, the world’s largest brand asset database.

•In July 2018, ZAFUL exhibited at Billboard in Times Square, New York, to celebrate its fourth anniversary.

• In September 2018, Zaful collaborated with eyewear brand Victor Wong to showcase its swimwear collection at London Fashion Week. • In November 2018, Zaful brought its popular ActiveWar collection to a university in Los Angeles, launching its first offline event among local students.

•ZAFUL uses the FirstGrabber platform, which is authorized as the only official affiliate network of ZAFUL, operating more than 8,000 branches. So far, Zaful has 10 million registered users, an average of 18 million monthly active users, and covers consumers in more than 180 countries through cross-border e-commerce platforms. Zaful's vision is to become a leader in online fast fashion.

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