JOOR--"Clothing" + "Retail" B2B

What is JOOR?

Founded in 2010, JOOR is a B2B e-commerce platform that connects apparel brands and retailers. The platform works with more than 200,000 retailers and more than 8,600 leading brands worldwide.

JOOR's financing history:

-In its early days in 2010, JOOR received a total of US$5.5 million in seed and Series A VC investments.

-In mid-to-late July 2013, JOOR completed a $15 million Series B financing round, led by the well-known venture capital firm Canaan Partners, followed by Advance Publications and previous investors: Battery Ventures, Lerer Ventures, Great Oaks Venture CAPItal, Landis Capital and Forerunner Ventures.

-In February 2019, JOOR completed its Series C financing of US$16 million, led by Canaan Partners, Battery Ventures, and Itochu.

Features of JOOR:

JOOR brings the entire wholesale buying process online, enabling brands and retailers to increase revenue, cut costs, improve customer experience and analyze performance through data analytics.

Features of JOOR:

JOOR uses an advanced integration suite to open a flexible and stable API interface for brands, helping them to seamlessly import product catalogs and real-time inventory information. Orders generated by JOOR will be directly fed back to the brand's backend management system. Currently, JOOR adopts a charging model for brands.

JOOR's brand users can discover customers suitable for their own brands based on retailers' registration information and transaction records, and provide more effective classifications to provide retailers with personalized search services. The real-time data dashboard makes it easy for retailers to grasp the market conditions of hot-selling products and the most favorable time to place orders.

JOOR has also launched a mobile application that supports offline operation, allowing both parties to view real-time information such as order payment and logistics on the iPad at any time. Buyers can also promptly learn about popular products and fashion trends and place orders anytime, anywhere.

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