Zalando - Berlin's largest online shopping mall

Zalando is a large online e-commerce mall headquartered in Berlin, Germany, whose main products are clothing and footwear. As the largest online retailer in Germany and even in Europe, Zalando mainly sells clothing, shoes, accessories, beauty products, sports goods, and even fashionable home furnishings for men, women, and children, and everything related to fashion.

In 2013, Zalando's sales revenue exceeded 1 billion euros and the platform's customer base has accumulated to 13 million customers.

At the end of 2014, Zalando had 14.7 million active customers, an increase of 600,000 in the fourth quarter, and annual revenue exceeded 2.2 billion euros.

In 2015, Zalando achieved its expected revenue of 3 billion euros.

In fiscal year 2016, it achieved revenue of 3.639 billion euros.

Zalando’s entry requirements:

Zalando attaches great importance to the shopping experience of customers on the platform. To this end, the platform strictly controls the quality of sellers and sets the following criteria for selection:

1. The product must belong to any of the following categories: accessories, shoes, clothing, equipment and sportswear. Zalando does not accept any other products that cannot be classified in these categories;

2. Must have own brand and online store;

3. Must be prepared to offer customers free returns, shipping services, and a 100-day return policy;

Features of Zalando platform:

The product listing page is the only place where the seller's name appears, and Zalando's own products have priority; Zalando offers free shipping and a 100-day free return policy, and also hopes that sellers will provide the same services.

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