Glossie—Internet beauty brand

Glossie—Internet beauty brand

Glossier is an Internet beauty brand with 22 products including cosmetics, body lotions, perfumes, etc. Recently, Glossier received $52 million in Series C financing from IVP and IndexVenture.

Glossie's main products:

In 2010, she launched a beauty blog called "IntoTheGloss", interviewing many fashion celebrities such as socialite Kim Kardashian, makeup artist Bobbi Brown, and supermodel Karlie Kloss to promote their favorite beauty products.

Glossier is known for its first-class original products in four categories: skin care, makeup, body care and fragrance. With its consumer-centric brand building approach, it has quickly become an emerging force in the global beauty market.

The Birth of Glossie:

After raising $2 million in seed funding, Weiss launched Glossier in 2014 with four products: moisturizer, face spray, foundation, and lipstick. The company now has more than 200 employees and more than 3 million customers. Its more popular products such as Boy Brow eyebrow tint have become a favorite of fashion trendsetters. In 2018, the company claimed that it sold a Boy Brow eyebrow tint every 32 seconds. In March 2019, Glossier completed a $100 million Series D financing led by Sequoia Capital, with a company valuation of $1.2 billion.

This is the end of the introduction to Glossie in this issue. If you want to get more information about Glossie, please pay attention and we will continue to answer your questions~

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