What is blog marketing promotion? What are the characteristics of blog marketing promotion?

Blog marketing, as a simple and effective promotion method, has been very effective in recent years. So, as a cross-border e-commerce seller, how do we do blog marketing? Let's learn about it .

What is blog marketing promotion?

Blog marketing is a tool for conducting online marketing using blogs as a form of online application. It is a marketing method in which companies, enterprises or individuals use blogs as an interactive online platform to publish and update the relevant profiles and information of the company, company or individual, pay close attention to and promptly respond to customers' questions and inquiries about the company or individual on the platform, and help companies or enterprises obtain the top ranking of search engines at zero cost through a strong blog platform to achieve the purpose of publicity.

What are the characteristics of blog marketing promotion?

1. High level of segmentation and accurate advertising targeting

Blogs are personal online publications with their own personalized classification attributes, so each blog has its own different audience groups, and its readers are often a group of specific people, with a much higher degree of segmentation than other forms of media. The higher the degree of segmentation, the more accurate the targeting of advertising.

2. Interactive communication and good word-of-mouth effect

Each blog has a blog circle with the same interests and hobbies, and the bloggers in this circle have a great influence on each other, and the credibility is relatively high. The interactive communication between friends is also very strong, so the word-of-mouth effect and brand value are great. Although the absolute value of the traffic of a single blog may not be very large, the audience group is clear and the targeting is very strong. The advertising value per unit audience is naturally higher, and the brand value that can be created is far beyond the reach of traditional advertising.

3. Great influence, guiding the trend of online public opinion

With the successive occurrence of blog scandals such as "Rui Chenggang's comments on Starbucks" and "DELL notebook", it has been confirmed that bloggers, as comments and opinions formed by high-end people, have an increasingly greater impact and influence. Bloggers have gradually become "opinion leaders" of netizens, guiding the trend of public opinion. The comments and opinions they express will spread rapidly on the Internet in a very short time, causing a huge impact on corporate brands.

4. Reduce communication costs

The cost of word-of-mouth marketing is much lower than other forms of advertising targeting the general public, and the results are often twice the result with half the effort, because it is mainly focused on educating and stimulating a small sample of communication people, that is, educating and developing word-of-mouth opinion leaders.

If enterprises can skillfully use the effect of word of mouth in the process of marketing products, they will surely achieve many effects that conventional advertising cannot achieve. For example, the scale of blogs and the innovation of marketing methods in traditional industries are both hot topics in society. Therefore, advertisers can not only obtain significant advertising effects through blog word of mouth marketing, but also attract a wider range of social groups and the attention of the marketing industry by boldly using new Internet media for marketing innovation, and trigger hot reports from major media. This advertising effect will surely be far greater than pure advertising investment.

5. Long-term benefits

What are the characteristics of blog marketing promotion? Use word-of-mouth marketing strategies to encourage early adopters to recommend products to others and persuade others to buy products. Finally, as the number of satisfied customers increases, more "information seeders" and "opinion leaders" will appear, and long-term benefits will be guaranteed.

The above is the content about blog marketing in this issue. If you want to get more knowledge about blog marketing, please pay attention and we will continue to answer you~