What are the characteristics of eBay website?

eBay (EBAY, Chinese for Electronic Bay, eBay, Yibei) is an online auction and shopping website that allows people around the world to buy and sell items online. eBay was founded by Pierre Omidyar on September 4, 1995 in San Jose, California under the name Auctionweb. People can sell goods online on eBay.

So as a large e-commerce platform, what are the characteristics of the eaby website?

Sales model: B2C vertical sales. Mainly targeting individual consumers, more popular in developed countries.

Factors that affect platform rankings:

Seller performance, product quantity and update speed, product price

Applicable merchant types:

Traders, factories with certain B2C experience, brand distributors

The understanding of EBay is basically the same as that of Taobao in China. Taobao was able to dominate the Chinese market only after it squeezed out eBay. For foreign trade people in international retail, the potential of eBay cannot be underestimated because its core mature markets are in the United States and Europe.

The key to success on eBay is product selection. Since eBay's main markets are the United States and Europe, it is best to do a market research before doing eBay. We can generally use the following methods:

First, conduct an overall study of the market situation on eBay, select some of eBay's best-selling products, carefully study the product channels and product prices, and analyze your own advantages based on your own supply chain characteristics.

Secondly, we select products with potential for eBay based on the culture, population, consumption habits, and consumption levels of the US and European markets. We study the market advantages and future sales potential of hot-selling products. Once we invest energy and capital in the product categories we choose, we need to consider the market's profit margin and sustainability.

Summarize:

Product priority. Whether to choose eBay first depends on the product itself. If our product target market is in Europe and the United States, we can choose eBay. Compared with Amazon, it is simpler to operate and requires less investment. It is suitable for people who have a certain source of foreign trade goods.

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