Instacart - Mobile shopping with one-hour delivery

Instacart, founded in 2012 and headquartered in San Francisco, is a startup that helps users purchase daily groceries. Its operating model is similar to that of domestic multi-point delivery. Users select products online and place orders. Generally speaking, the products can be delivered to users within 1-2 hours.

Instacart has chosen a lighter business model. The company has no inventory, warehouses or trucks, and only uses software to connect all the links of purchasing goods. On the one hand, this model can greatly reduce costs, but on the other hand, it also highlights the importance of retaining customers - if there is a company with the same model that offers a lower price and the same service, customers will turn around and leave.

Instacart has three types of customers:

1. Buyer:

They use the app to select one or more supermarkets to place their grocery orders. They can even use a desktop or laptop to place their orders. Buyers pay online and can tip their buyers in advance at checkout. Buyers can choose to shop at any accessible supermarket in the area. One order can include items from different supermarkets. Buyers can set a specific day or time for their orders.

2. Purchaser:

The buyer receives the order via mobile phone. Stands by the supermarket to save time. Manually picks up the items in the order and delivers them to the customer. In addition to the hourly salary, the buyer often receives tips from the customer.

3. Stores:

Instacart has close partnerships with major supermarkets in many cities. These stores are able to increase their sales through online sales brought by Instacart.

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