How to create a hot-selling product on eBay? Where to analyze?

How to create a hot item on eBay? eBay tried everything but it didn't work? Let's take a look at how to create a hot item on eBay?

1. Analysis of Ebay Hot Products

1. Ebay market research: market trends, market size, price range of the same product, select products based on the life cycle of popular products, and formulate an execution action plan.

2. Ebay competition analysis: This mainly depends on who the competitors are, and compares the same items: product, price, marketing method, to provide a basis for your own selection.

3. Ebay customer analysis: Analyze the characteristics of the target customer group for the same product based on consumers and customer needs.

4. Ebay channel analysis: integration and analysis of major sales channels to ensure that explosive products can be sold in the right places and quickly increase sales.

2. Ebay hot items selection

Ebay selection: good quality, popular price, easy to control resources, guarantee inventory and profit, check product visit depth, test product visitor number and transaction conversion rate. Product quality must be guaranteed, otherwise it will be very difficult to create a hit product and after-sales service will be cumbersome. An attractive price is the basic guarantee of a hit product. Reasonable price setting allows us to obtain higher profits while satisfying customers. The more you buy, the more profit you will make. The guidance of activities such as bundling sales of related products and free gifts for purchases over a certain amount is a good way to increase the average order value.

3. Ebay Store

Prepare Ebay related products to increase the average order value and drive the sales of the next best-selling product. Guarantee the conversion rate of the entire store: Product positioning must be priced according to market conditions. Try to keep it close to the market price while ensuring profitability. Set the price and start brushing. Brush the basic sales volume according to the product situation. The focus is to improve the dynamic score of the product to increase conversion for future traffic. Prepare the material, financial, and human resources of the store to ensure the process of the best-selling product. Don't let the lack of people and goods affect sales when the product is hot.

4. Steps to Create a Hot Item on Ebay

1. Preheat the hot items, use the information window in the store to preheat the promotional items, so that more people know in advance. You can inform the information of new product activities and the issuance of coupons through SMS, email, WeChat and other methods. SEO optimization, optimization of traffic conversion rate, product training for customer service, and summary of pre-sales, in-sales and after-sales problems.

2. Execution of promotional activities, creation of basic sales and reviews. The starting price and starting sales of popular items are to demonstrate the value of the product. The basic sales and reviews are to obtain natural traffic and improve search rankings. Small promotional activities are to increase conversion rates, preheat popular items, and detonate sales. After improving conversion rates through optimization of various basic points, start to seize more traffic entrances.

5. Several common methods for Ebay to create hot products

1. For new products that are popular, launch products or pre-sell goods first to seize the market opportunity and gain market share first. This requires professional experience and the ability to predict the market demand at that time.

2. Hot-selling products for old customers, promotional activities for old customers, do a good job in customer relationship management and old customer marketing activities to increase the customer stickiness of the store. Only old customers can participate.

3. Follow-up hot-selling products, which are latecomers and surpass the others, achieve hot-selling through early price advantages, the use of various promotion methods, large traffic, low prices, and high conversions.

The above are some detailed strategies on how to create hot products on eBay. To see more content about hot products on eBay, please continue to pay attention.