How to optimize eBay listings?

Many eBay sellers may think that as long as they have good products, they can increase the chances of getting orders on the eBay platform, but often many sellers in eBay stores only focus on products and forget how to create a high-quality eBay listing, so today we will take a look at how to optimize eBay listings.

1. Necessary elements for optimizing listings

The essential elements of a high-quality listing mainly include: product keywords, product title, product description, product pictures, A+ pages, etc. You can optimize the listing through these details to greatly increase your chances of getting an order.

1. Product Keywords

Many tools now have keywords that can mine many product-related keywords, such as the "Seller Home Find Long Tail Keywords" tool. Some tools can also use big data to provide keyword solutions. For novice sellers, using tools to find keywords is much more reliable than relying on experience. In addition, there is another method to locate keywords based on actual search volume and popularity, and purposefully confirm some required keywords and import keyword groups.

2. Product Title

The title is particularly important. When you set the product title, you can include the buyer's search needs and product keywords. In addition, it is also necessary to simply describe the product's functional value.

Pay attention to the following details when optimizing the title:

Capitalize the first letter of a word

Use punctuation marks appropriately (note that it is English punctuation marks, do not use special symbols)

Try to place the quantifier in front

Reference examples for product titles: brand + core keywords + product features + parameters + product name + applicable scope + applicable buyers.

3. Product Description

You can combine the positioning and characteristics of your own products to extract concise, clear and differentiated selling points to guide foreign consumers to understand the actual value of the product itself.

4. Product images

The larger the pixel of the product image, the better, and it must be on a white background. You can ask professionals to shoot and design the image, which can clearly and intuitively show the special features of the product. Please read Amazon's product image requirements before designing. Do not include logos, watermarks, and text information in the image. These are all illegal operations. If Amazon reviews them, the listing will be directly removed.

5. A+ Content

It would be best if you could create an A+ page. Generally, after completing brand registration, you can create an A+ page to display your products with pictures and texts. This can retain buyers' attention and increase buyers' retention rate on the listing page and product purchase rate.

Optimization suggestions:

The above aspects mainly provide some optimization strategies for your reference. Try to combine these essential elements of Listing optimization into the actual Listing optimization.

For example, use more long-tail words of related products to describe, the more detailed the better. This can effectively increase the chances of your product being searched.

In addition, before you optimize your listing, you can also try to analyze your competitor’s listing and grasp the key optimization content, so that you can better optimize and create a high-quality listing.

2. Analyze your competitor’s listing

Usually, competitors’ listings can be analyzed mainly from the following aspects:

1. Product content

You can choose sellers whose sales are slightly better than yours, find the highlights in the product content, and modify them to apply to your own listing. Refer to and compare the copywriting of competitor product content more often, there are often things worth learning from them.

2. Number of product reviews

Use the number of reviews of your competitors’ products to determine when they put their listings on the shelves, and estimate the time it will take for your own listing to reach the same level as your competitors. Then formulate a sales plan to place orders and increase reviews.

3. Positive/negative reviews of the product

You must read both the positive and negative reviews of the product. You can select some of the positive and negative reviews from buyers, record them, and improve them on your own products, which will help improve customer experience.

4. Product ranking and sales changes

Monitoring and observing the daily ranking and sales trends of your competitors’ listings can effectively help you plan your stocking in the later stages.

The above are some suggestions for optimizing listings on eBay. If you want to learn more about eBay, please continue to pay attention!