A way out for traditional textile and garment export enterprises

Focus on both international and domestic markets

Build your own brand

Everything is prepared, and failure to prepare leads to failure. In recent years, the operating pressure faced by traditional labor-intensive export enterprises is self-evident, and only transformation is the fundamental way. In early 2008, the company proposed and implemented a new concept of transformation and development that combines domestic and foreign trade and gives equal weight to international and domestic markets. On the one hand, it is committed to developing the international market, focusing on both traditional European and American markets and emerging markets, and both knitted products and woven products, and steadily expanding the scale of the international market. On the other hand, it vigorously expands the domestic market, not only carrying out domestic trade business with well-known domestic brand clothing as the mainstream target customers, but also focusing on cultivating two independent brands with different business styles: HONEYME women's clothing with elegant, intellectual and sweet style positioning and ETONKIDD school uniforms focusing on campus image culture. At present, the two independent brands have both begun to emerge in their respective market segments. ETONKIDD school uniforms have been successfully selected as the 100 most influential "Taobao brands" on Taobao.com, and have entered about 300 well-known primary and secondary schools in nearly 40 large and medium-sized cities across the country, becoming the first professional school uniform brand in the Yangtze River Delta region, and showing a strong development trend. The domestic market sector is becoming a strong driving force for the company's new round of development (600405, stock bar) and a new growth pole.

Build partnerships with suppliers

Achieve common growth

With the rapid changes in the foreign trade situation, for textile and garment export enterprises, whether they can establish a team of suppliers with strong support behind them is an important ability. To this end, the company attaches great importance to the construction of the supplier team and implements a concept: to treat suppliers as customers and insist on growing together with suppliers. The company is well aware that the upstream and downstream of the supply chain have an equally important position, and has clearly put forward the five rules for cooperation with suppliers, namely the win-win rule, the respect rule, the punctual rule, the help rule, and the integrity rule. In terms of payment, funds, orders, personnel, and even technology, equipment, and management, we have established strategic cooperation with mainstream suppliers in an all-round way, so that suppliers who support the company's business can get the company's most firm and strongest support. Practice has proved that a group of suppliers have tasted the sweetness of growth and development in cooperation with the company. The company's supplier network has been continuously developed, optimized and strengthened in the wave of industry reshuffle.

Continuously strengthen quality management

Improve customer satisfaction

"Customer satisfaction, quality first" is the company's core value. We firmly believe that good quality is the fundamental guarantee for customer satisfaction, business development and company reputation. Without quality, everything will be lost. Therefore, quality not only refers to product quality, but also includes the service quality of various business management activities. For quality, the company's philosophy is that there is no best, only better, and we should make a little progress every day and continue to improve. To this end, the company's own industrial manufacturing sector has not only passed the ISO14001 environmental management system certification on the basis of the ISO9001 quality management system, but also passed the social responsibility certification of the US WRAP system, the European BSCI system and the British ETI system, and actively promoted the international quality management system factory inspection certification, and successively passed the quality management system certification of internationally renowned audit companies ITS, SGS and internationally renowned brand customers, which has been widely praised by mainstream European and American customers and has become the first supplier of some internationally renowned brands in China. In addition, the company insists on taking the road of upgrading with efficiency, specialization and quality as the core ideas, constantly strengthening product management, process management and quantitative data management, comprehensively introducing the excellent performance management system, continuously improving risk prevention, quality assurance and customer satisfaction, and won the Jiangsu Quality Award, the highest level award for enterprise quality management capabilities in Jiangsu Province. At the same time, the company strives to build its own industry into a production center, technology center, quality assurance center for core products, and a headquarters center that radiates the central and western regions, and constantly enhances the company's voice and competitive advantage in the supply chain.

At present, the journey of the "12th Five-Year Plan" development has officially started. Standing at a new historical starting line, inspired by the clear goal of "leaping in 3 years and doubling in 5 years", Jiangsu Meida Company will take scientific development as the theme, accelerating transformation and upgrading as the main line, domestic and foreign trade and independent brands as the main body, industrial chain extension as the support, marketing, technology and production capacity breakthroughs as the driving force, and resource platform construction as the basis to seize the new round of strategic opportunities and continue to explore and actively plan the future path of traditional textile and garment export enterprises.