The main factors of eBay account association include registration information, IP, computer hardware and software environment information, product information and human factors. The author believes that the anti-association strategy must at least cover these five aspects. First: Registration Information When registering a seller account, you need to provide the platform with the following information: company name/person in charge name/address information/email address/credit card information, etc. If all or part of this information is the same, the accounts are likely to be associated. Suggestion: Don’t be lazy, have multiple accounts with completely different information, including different passwords! Second: IP and network environment The same IP cannot log in to multiple seller accounts on the same platform, and cannot log in to the email associated with the seller account. Each account must have an independent system. If this cannot be done, multiple account operations will be linked immediately. Suggestions: First, use a fixed IP, and it must be exclusive; second, the IP must not be used by other sellers, especially the IP of a dead account. Anti-association solution suggestions: software system anti-association and VPS (Windows remote cloud host). If you must use multiple broadband plans, make sure that the router, computer, and operating system have not been logged in by other accounts before. If they have been logged in before, do not use them again and do not try. Third: Computer and operating system environment Make sure the computer has not been logged in with other accounts on the same platform, whether it is a VPS virtual host or your own physical host. Recommendation: If the VPS has logged into the seller's account, it must be destroyed and returned, and not used again. A new VPS system should be re-established. It is best to use some tools to randomize the device information of the new system. Recommended: Hardware Master. If you must use the associated host and device, most anti-association software system suppliers will provide local virtual services, which can also save you hardware. This is why software anti-association is highly recommended. Times are changing, things are changing, and only by adapting to new tools and environments as quickly as possible can you maintain a competitive advantage. Cross-border e-commerce is a new change of an old thing. Fourth: Product Information Management If multiple accounts sell the same or similar products, there is a certain probability that the accounts will be linked if the product information is exactly the same. Suggestion: There is no need to say more about this, but don’t be lazy and create different information before uploading it. Fifth: Human Factors No matter what kind of anti-association solution is used, human error is always a concern. Several of my clients have experienced this kind of suffering. When the company's new network administrator was solving a network problem, he unplugged all the network cables and plugged them back in casually, causing several large accounts in the company to be associated, and the boss's thriving business came to an abrupt end! Suggestion: Provide account operation training for each employee. At least check whether their IP address has changed before logging in every day. If there is a change, report it immediately and then deal with it as appropriate. There must be iron discipline for this matter. In daily work, we should continue to attach importance to preventing correlation, because people will become numb after a long time. The important thing should be said three times: we must institutionalize preventing correlation, we must institutionalize preventing correlation, and we must institutionalize preventing correlation. |
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