How to promote and market on eBay? From which aspects?

eBay promotion and marketing are not unfamiliar to eBay sellers , and doing a good job of eBay promotion and marketing is the key to opening a store and getting rich. Now I will explain in detail how eBay sellers can do a promotion step by step.

Every activity has its purpose, and all subsequent work revolves around this purpose. If we do not have a clear purpose to carry out an activity, then it will become an activity just for the sake of carrying out the activity.

According to the purpose of the activity, it can be simply divided into two categories: promoting brands and promoting sales.

Brand promotion can be divided into: increasing brand awareness, improving brand image, and increasing brand profits.

Promotional volume can be divided into: guaranteeing profits and guaranteeing sales.

What needs to be emphasized is that the purpose of an activity must be primary. It is difficult to achieve the desired effect if there is no primary or secondary purpose.

According to the activity period:

We can simply divide it into: daily (weekly, monthly) activities, holiday promotions, and special events. Among them, the planning of the three regular activities (daily, weekly, and monthly) mentioned above can form a fixed activity for a merchant and cultivate the habit of users paying attention to the store.

Many businesses attach great importance to festival marketing, which also makes many buyers develop the habit of "no promotion, no shopping". Special events, discount topics for your own sales categories, such as: 40% price reduction promotion, autumn clothing matching, outdoor cycling product topics, etc. Special events are spaces for more creativity and are also the easiest places to shine.

Below I will use holiday promotions and special events as examples, and you can learn about brand promotion event planning yourself.

Let’s first understand the key points of the promotion:

1. eBay promotion is to promote sales. Whether the purpose is to protect profits or sales volume depends on your own situation to determine the intensity of the promotion.

2. eBay promotions cannot change products, nor can they fundamentally change business conditions. Promotions can be a means to increase sales for a period of time, but they cannot fundamentally solve business conditions. When the promotion is over, sales will slowly return to normal levels.

3. eBay promotions are time-limited. Don’t offer discounts indefinitely, as this will make customers feel that your promotions are worthless. Therefore, there are periodic discounts on different products to attract customers’ attention.

4. You must provide additional value to make customers feel that they are getting a bargain by participating in eBay store promotions.

The above is the content about eBay promotion and marketing. If you want to know more about eBay knowledge, please continue to pay attention!