Three Ways to Sell on eBay

On eBay, sellers are provided with three ways to list items: auction, fixed price, and auction + fixed price combination. Sellers can choose the listing method according to their needs and actual situation, taking the first step towards low-cost, high-profit sales.

1. Auction

Auction, as the name implies, is a sales method through bidding, and the highest bidder wins. This is a common sales method used by eBay sellers. The seller sets the starting price and online time of the product and auctions the product. The buyer with the highest bid when the product is offline is the winner of the product, and the product can be sold at the winning bid price.

However, when selling items in this way, you need to pay a certain percentage of the listing fee based on the starting price you set. In addition, you must pay a certain percentage of the transaction fee based on the final transaction price of the item.

(1) Advantages of the auction method

Setting a lower starting price for a product can arouse buyers' interest in bidding actively, and continuous bidding can also bring good profits to sellers.

In addition, the auction sales method can also increase the search weight of the product. In the search ranking of products, the items that are about to end the auction can get a higher ranking in the "Ending soonest" product search ranking.

(2) Situations where auction is appropriate

Selling items by auction is a low-cost, high-profit sales method. So under what circumstances is it appropriate for sellers to choose this method? The following are 4 situations for sellers' reference.

If you are unable to determine the price of an item but want to sell it quickly, you can use the eBay market to determine the price of the item through an auction.

The products sold are very unique and difficult to buy at other times, and there is demand for them in the market, which can lead to competition among buyers.

Items on sale have a higher conversion rate and are usually sold right after they are listed.

If there are products for sale on eBay but no transactions have been made recently, you can use the auction method to improve the product search ranking when sorting by "items that are about to end".

2. Fixed price

The fixed price method is to list items at a fixed price. This sales method can make it convenient for buyers to purchase goods very quickly.

(1) Advantages of the fixed price method

There are many advantages to adopting a fixed price approach, which are specifically reflected in the following points.

Lower transaction fees: Using a fixed price method allows you to pay the listing fee based on the price you set for the product, and pay a lower transaction fee after the product is sold.

Bargaining function: When using a fixed-price sales method, you can set up a bargaining function for the product for free. If the final transaction price of the product is the bargained price, a certain transaction fee will be paid according to the transaction amount.

Long item display time: Using a fixed price method, the product's online time can be set to up to 30 days, which can ensure that the product is fully displayed.

One-time listing: When there are a large number of products, you can use the "multiple item listing" method to complete the sales listing in one go, which is simple and quick to operate.

Time-saving and labor-saving operation: When the hot-selling inventory items in the store are listed in a fixed-price manner, you can use the pre-set item instructions and item descriptions, which makes the item listing time-saving and labor-saving.

(2) Situations where a fixed price is appropriate

If the seller encounters the following situations when selling items, he can consider adopting the method of quoted price, as follows:

You are very clear about the value of the goods you sell, or you have a clear estimate of the value of the goods, and hope to get the corresponding value from the goods.

I hope my products can be displayed longer so that buyers can buy them.

If there are multiple items to be sold, you can list them in multiple quantities to combine all the items into one listing.

You have a large inventory of items to sell and don't want to spend too much on listing fees.

3. Auction + Fixed Price

The so-called "auction + fixed price" comprehensive listing method means that the seller chooses the auction method when selling goods, sets the lowest starting price, and then sets a satisfactory "reserve price" based on his own judgment of the value of the goods, that is, the fixed price. This "auction + fixed price" method can combine all the advantages of the auction method and the fixed price method at the same time, allowing buyers to flexibly choose the purchase method according to their own needs and circumstances, and can also bring more business opportunities to sellers.

When sellers encounter the following two situations, they can consider choosing the "auction + fixed price" method, as follows:

There are many types of goods for sale, and we want to attract as many buyers with different needs as possible.

We hope to increase sales and expand buyers' demand for inventory goods, and use the "auction + fixed price" method to let more buyers know about our store and other sales products.