What are the methods and techniques for attracting traffic to Facebook?

Facebook is the platform with the most social traffic abroad. Learning how to promote on Facebook is what every seller needs to do. Facebook can also accurately push products based on the customer's gender, age, region, hobbies, etc.

What are the ways to attract traffic to Facebook?

1. Facebook Homepage

Creating a Facebook homepage is not as simple as expected. We need to clarify some things before creating it.

1) When you create a homepage, you must first clarify the purpose of the homepage. Is it to promote the company, the store, or the product? Do you want to interact with fans or attract new fans? We need to think about these questions clearly before creating a homepage.

2) Next is content. When creating a Facebook fan page, we must first determine whether we have content and whether our content can attract fans. We must know that content is king. In addition, content can also be expressed in many ways, such as combining pictures, videos, etc.

3) In addition, we need to increase fans’ sense of participation, initiate more voting activities, etc.

4) After you upload your post, if you feel that it may become popular, you can promote it appropriately to attract traffic.

5) If you have few fans in the early stage, you can choose zombie fans. This is not recommended, but it is also a skill.

6) When there is no content in the early stage, we can use the principle of borrowing. The so-called principle of borrowing is to find more interesting content and forward it to our homepage.

7) At the same time, we must interact with fans. If fans ask questions, we must interact with them in a timely manner.

8) The most taboo thing is that the homepage is full of product advertisements, which will greatly increase the fan loss rate.

9) Do a good job of multi-channel traffic. Once the fan page is established, you must find ways to increase the number of fans. You can add Facebook plug-ins to your official website, or add a scan code to the product packaging.

2. Influencer Marketing

Influencer marketing is a marketing method that many companies, brands or sellers are using now. The most important thing about influencer marketing is to find the right influencer to do the marketing. Therefore, the following points need to be done:

1) When doing influencer marketing, many friends don’t know how to find influencers quickly. If you don’t know, you can search through Facebook syntax search, tools, and websites.

2) So after finding the celebrity, how do we judge the dimensions of the celebrity? We can judge the celebrity by the number of fans, the number of posts, the number of likes and reposts, and the content of the posts.

3) When finding an influencer and negotiating price and payment method with him/her, be straightforward and don’t be too long-winded.

4) After the cooperation, you should pay close attention to the results and do a good job of tracking the results to see what the results are after the influencer reposts the post.

5) At the same time, you should make good use of referrals, because influencers also have their own circles. If the cooperation is effective, you can ask the influencers to transfer to their circle of friends.

6) One tip we need to pay attention to is that the more responsible the influencer is, the better the effect will be. We should look for influencers who are responsible to their fans.

3. Advertising

When you are attracting traffic in the early stage, you will have no fans or a small number of fans at the beginning. So we should pay attention to some skills when placing advertisements.

1) When placing advertisements, we must clearly define the purpose of the advertisement. We can use a variety of methods such as posts, apps, website links, and remarketing.

2) The best thing about Facebook is that it can accurately target the age, gender, hobbies, location, phone model, operating system, network environment, etc. of the advertising audience. Through its precise positioning, it is possible to determine whether the customer is the one you want to target.

3) Also make good use of custom audiences.

4) In addition, we need to capture the customer's behavior on the website and observe their online behavior. We should pay attention to remarketing because remarketing advertising has low cost and high conversion rate.

5) In fact, every advertisement should be a perfect work of art. Its content, pictures and titles should attract the audience at first glance.

This is the end of the introduction to Facebook traffic generation methods in this issue. If you are still confused about Facebook traffic generation methods, please pay attention and we will continue to answer you~