What is Lazada? What are the advantages and disadvantages of Lazada?

What is Lazada?

Lazada, the largest online shopping mall in Southeast Asia, was founded in 2012. In 2017, Alibaba purchased a controlling stake for US$1 billion. In 2018, Alibaba invested an additional US$2 billion to deepen Alibaba's global strategic deployment. Currently, the Lazada platform has 6 branches, namely Malaysia, Indonesia, the Philippines, Singapore, Thailand and Vietnam. Except for the Vietnam station, all other stations are open to Chinese merchants.

Lazada has 300 million products, more than 100,000 local and international merchants, and nearly 10,000 brands. In response to the problems of backward logistics services and incomplete infrastructure in Southeast Asia, Lazada launched its own logistics solution - LEX (Lazada Express).

Lazada has a low threshold for Chinese sellers, and its market is Asia and Southeast Asia.

What are the advantages and disadvantages of Lazada?

Lazada’s Strengths and Weaknesses

Advantages of Lazada

1. Lazada has a relatively complete protection system for sellers

The platform will only accept returns and refunds from consumers if the product does not match the description, is shipped less than the original, is shipped to the wrong address, or is damaged.

When the merchant ships the goods, the consumer has already completed the payment to the Lazada platform, which can effectively reduce the financial risks faced by the merchant.

2. Lazada’s payment methods are more timely and flexible

Lazada will have a system and professionals to track the real-time status of orders during logistics distribution. When the order shows that it has been signed for, the payment will be directly deposited into your Payoneer corporate account next Friday.

3. You only need 1 Lazada account to publish in 6 countries.

Perfect balance between operational efficiency and localized in-depth operations

Lazada Disadvantages

1. The cost of returns is high.

If a return occurs, the goods will be returned to the Lazada Hong Kong warehouse. To get the return from the Lazada Hong Kong warehouse, you need to pay $10

2. Lack of powerful ERP software support.

So far, there is no ERP software officially approved by Lazada, and the few that can be connected are not very powerful. If there are many orders, it is very inconvenient to handle them.

3. The logistics are too complicated.

Lazada orders cannot be placed through any channel you want. You have to use logistics approved by Lazada and apply for it before you can use it.

The above is the relevant information about Lazada. If you want to get more knowledge about Lazada, please continue to pay attention!