What is SimilarWeb? What are the advantages of SimilarWeb?

What is SimilarWeb?

SimilarWeb is a data analysis tool that benchmarks your competitors and industry with four features:

1. Uncover your competitors’ analytics and online strategies;

2. Discover new opportunities – partners, leads or affiliates;

3. Identify emerging trends and new players;

4. Understand consumer intent and journey.

What are the advantages of SimilarWeb?

Basically, SimilarWeb is often used to analyze competitor websites. You can use this software to see how much traffic other websites in the industry have and what their traffic sources are. It has some similar functions to Alexa, but SimilarWeb has the following advantages that make me love it:

SimilarWeb Advantage 1: Ease of Use

SimilarWeb is easy to use and fast to load! You can get started in five minutes.

SimilarWeb Advantage 2: The data is relatively accurate

I have used dozens of analysis software and the paid version of Alexa (Alexa's traffic data is quite inflated), but SimilarWeb's data is still the most accurate, so accuracy is also one of its advantages.

(Of course there will still be errors, but compared to Alexa and other competitive analysis software, SimilarWeb is much more accurate)

SimilarWeb advantage 3: Complete data types

You just need to put in your competitor's website, and you will see its traffic scale, traffic source, keyword data, and which page has the most visitors.

SimilarWeb Advantage 4: Keyword Data

Keyword data is one of the reasons why I love using SimilarWeb. Google basically hides the keyword data of visitors, and you can dig out some keyword data from SimilarWeb.

The above is the relevant information about SimilarWeb. If you want to get more knowledge about SimilarWeb, please continue to pay attention!