Shopify Experience Tips Part 2, Shopify Sellers, Please Read This

What should a novice Shopify seller do when opening a Shopify store? Next, let me share with you some experiences about opening a store on the Shopify platform.

Shopify platform experience 1: humanized service

Compared with physical stores, e-commerce lacks some human interaction. Therefore, through individual email communication, real phone contact information, communication with customers on social media, thoughtful product packaging, and handwritten thank-you notes, customers can feel the human care and warmth.

Shopify platform experience 2: Tracking independent station data

If you can measure the results and be result-oriented, then decision making becomes easy. You need to test everything, including page layout, page navigation, marketing effects (Facebook ads, SEO, content marketing, email marketing, network celebrity traffic, etc.), so that we can optimize the web page and promote sales.

Shopify experience three: constantly improve the website

When designing the homepage guide bar, some sellers directly use the original vocabulary of the template without modification. This is not attractive enough and not personalized enough. For example, for product categories, many sellers use the product catalogue of the template. Xiaobei suggests that it is better to use the product name directly, such as Accessories, boots, etc. Or at least call it products or shop.

Shopify experience 4: Tell your story

Tell your story to your customers. Western consumers like to know the people behind the product, which makes the brand more personal.

In short, the Shopify platform is no different from other cross-border e-commerce platforms in that it focuses on the ultimate customer experience, so as long as you work in the direction of the customers, you will definitely reap rewards.

The above is the recommendation about Shopify experience in this issue. If you want to get more Shopify information, please continue to pay attention!