No idea for Shopee? Analysis of Shopee's internal traffic and promotion methods

For e-commerce sellers, traffic equals sales and profits to a certain extent. Generally speaking, it can be divided into: on-site traffic and off-site traffic. The following is a brief review of Shopee's on-site traffic diversion methods for your reference.

Shopee internal traffic diversion - Category

Product selection focuses on trendy products with high cost-effectiveness, and hot-selling products are put on the shelves in a timely manner based on the market dynamics provided by the merchant manager every week.

-Select products based on target customer groups:

60%-70% of users are young women who are interested in trendy products with high cost performance;

-Select products based on the customer manager's recommendations:

Every week, the account manager will provide sellers with market dynamics of each site;

-Focus on the following categories when selecting products

Main product categories: Fashion shoes and clothing/beauty and health care/maternal and child products/watch accessories/home decoration;

Expansion in all product categories: Men's clothing/others.

Shopee internal traffic diversion - search

Optimize product names and descriptions: Optimize product names and descriptions based on popular search terms and tags

-Popular Searches: Through popular search terms, you can understand and adjust product categories and names to increase search exposure.

- Hashtag: Increase exposure by adding popular tags to product descriptions (both are updated in real time).

FAQ

How to optimize product titles and descriptions?

• When launching new products, you can first search for the local hot search terms on Shopee or other e-commerce platforms’ websites, and add the relevant terms to the product names;

• Try to use popular keywords in the title, separated by spaces, for example: iPhone6 ​​Mickey Cute Silicone Phone Case, put the keywords with high search volume in front;

• It is best to modify keywords when traffic is low (such as early in the morning and in the middle of the night), when search volume is small and the impact on product rankings is small;

• Don’t change product titles frequently, otherwise the background will update product data and the original product search ranking will be affected. Therefore, it is best to modify only a few words at a time when optimizing the title. In addition, considering the display problem on mobile phones, there are restrictions on the number of words in titles for different countries: 80 for Singapore, 80 for Indonesia, and 60 for other countries;

• For keyword tags, keep updating them regularly, and at least update the tags of several hot-selling products;

• The merchant management team will share the top 500 hot search terms through the newsletter every month for sellers’ reference. Sellers can also ask merchant managers for popular keywords and keyword tags on each site to understand the market and improve product selection quality.

Shopee internal traffic diversion - purchase keyword Paid Ads

My keyword ads

- Increase the exposure of your products on mobile APP and web platforms;

- Help you reach more buyers. When buyers search for keywords, your products will appear first in the search results.

Cost per click (CPC)

- We use the CPC (cost per click) charging method, which means we only charge when your product ad is clicked, so that your advertising budget can be spent more effectively;

-If buyers click on your ad when searching for products, it means they noticed your ad and are interested in your product, which also means a higher possibility of transaction.

FAQ

There are many stores using the same keywords, how can I rank first?

You can purchase keyword ads by paying. When buyers search for keywords, your products will appear first in the search results. For details, see >> How to use Shopee's "My Keyword Ads"?

Shopee internal traffic diversion - new products in different time periods & manual product boost

Product exposure skills

- Upload in small batches at different time periods: upload new products in small batches at different time periods every day. Because new products will be ranked higher in the search results of similar products, it is beneficial for the continuous exposure of the store.

-Boost function: On the My products page, you can click "Boost Now". Select 5 products to be promoted within 4 hours, and the products will be displayed at the top of the corresponding category page of the corresponding site.

FAQ

1. Is it better to have more products in a store?

The more products a store has, the better it is. Especially in Taiwan and Thailand, buyers prefer relatively specialized boutique stores.

Other sites have no obvious preference for product quantity, but it is recommended that sellers regularly screen out products that have not been sold for a long time and remove them from the shelves to improve the conversion rate of the store's overall SKU.

In addition, at the end of each month, the Shopee Taiwan site will clean up products that have been on the shelves for more than 3 months but have never been sold, to help sellers optimize traffic.

2. How many products should be uploaded every day?

• The number of new products does not matter, about 20 products a day is enough. Good product selection and persistence are the key.

• As for the time of uploading new products, it is recommended to upload during the peak traffic hours of each site. For example, the largest number of orders are placed between 20:00 and 24:00 in Taiwan and Singapore, between 13:00 and 15:00 in Thailand, between 14:00 and 16:00 in Malaysia, and between 10:00 and 12:00 in Indonesia. The number of orders starts to decrease after 21:00.

• Please cooperate with fans to follow new products so that new products can be effectively exposed to fans.

3. How to increase product exposure?

• Small batches and time-divided uploads: upload new products in small batches at different time periods every day, because new products will be ranked higher in the search rankings of similar products, which is conducive to the continuous exposure of the store.

For reference, the peak order times for each site: Taiwan and Singapore have the most orders between 20:00 and 24:00; Thailand sites have orders between 13:00 and 15:00. Malaysia sites have orders between 14:00 and 16:00. Indonesia has the most orders between 10:00 and 12:00, and the number of orders starts to decrease after 21:00.

• Refresh product information: When there are no new products, you can update product information (such as updating inventory, price, etc.) to increase product exposure in the fan group

• Boost (top promotion) function: On the My products page, you can click "Boost Now". Select 5 products to be exposed within 4 hours and pin them to the top of the Category

• Actively participate in seller backend activity registration

• All sites can also purchase keywords through paid advertising to increase product exposure. For specific operation manuals and tips, please ask the merchant manager. Other sites will gradually open this function.

4.What does the Boost function do?

Click the Boost button on the product image in the backend My Product to promote the product, so that the product ranks higher in the product category. Up to 5 products can be promoted in 4 hours in the backend. It is recommended to frequently promote new products, and be cautious about using promotion for hot-selling products that have accumulated a certain amount of traffic, because it will affect the product title search. Products can be promoted during prime time, but please note that the prime time of each site is different. Taiwan and Singapore are in the evening, Thailand and Malaysia are in the afternoon, and Indonesia is at noon.

Shopee internal traffic diversion - backstage registration activities

-Registration channel: The Marketing Center of the Seller Center in the backend of each site will regularly release event registration notifications, please actively sign up and participate.

-Registration tips: Carefully read the product selection and price requirements of the event, and select products accurately to increase the chance of being selected as much as possible; select popular products in the store to participate in the event, and try to provide competitive prices to drive traffic.

FAQ

1. Do the activities on the homepage need to be selected to be displayed there? How can I increase the chance of being selected?

• Home page activities can only be displayed if you are selected. Please actively sign up to participate and carefully read the product selection and price requirements of the activities to increase the chance of being selected. Activities in Thailand Seller Center can only be reported in English. The Thai version is for local sellers.

• Merchant managers will also issue offline event registration notices from time to time, please actively participate.

2. How to select products when submitting an activity? What are the key points?

• When selecting products, you must strictly follow the event’s requirements on event theme, product category, price, inventory, discount strength, etc. On this basis, give priority to products with high sales, good reviews, and relatively low prices among similar products.

• For products registered for the event, sellers should offer a price lower than the original selling price, which will increase the chance of being selected for the event, and the real discount will be more attractive to buyers. It is not recommended to raise the price before the event to set a false discount, otherwise the price will be too high after the event to attract buyers.

• Limited-time flash sales: Each site has launched limited-time flash sales. Products are mainly selected by merchant managers. Successfully selected products must be replaced with a pure white background first picture before the event starts; the delivery period is set to within 5 days; ensure that the product inventory > the event locked inventory.

3. Why can’t I find the product I submitted in the event section even though it has passed the review?

Usually, the products that have been approved will appear in the event section. However, special circumstances may occur: for example, the selection criteria may be temporarily changed, or the local team may reduce the number of cross-border products before the event.

If you encounter such a situation, you can inform the merchant manager to check with the person in charge of the site.

4.How to set discount tag?

Sellers can create a new discount campaign by clicking My Campaign in the Marketing Center in the backend, set the campaign name and time, click Save, select the product, set the discount, and save.

5. What happens if there are multiple Wholesale products with promotional discounts at the same time?

If a product with a multiple-unit discount happens to be on sale, the multiple-unit discount feature of the product will be temporarily hidden. In other words, when the multiple-unit discount and the discount exist at the same time, the product will be subject to the discount price, and even if you buy the quantity of the multiple-unit discount, you will not enjoy the multiple-unit discount. At the same time, the multiple-unit discount icon originally marked in the upper left corner of the product will also be temporarily hidden. The multiple-unit discount feature will be restored immediately after the discount activity ends.

Shopee internal traffic diversion - follow fans

- Active attention:

Sellers can search for similar popular sellers on the APP and actively follow this seller and his existing fans, which will increase the chances of being followed back and increase exposure;

-Buyer interaction and fan circle:

Value every chat opportunity, and ask buyers to pay attention to the store even if they don’t buy at the moment;

- Fans discount:

Sellers can encourage buyers to like their products or follow their stores, and give them discounts or gifts as rewards on their next purchase.

FAQ

1. What aspects of the store do the number of fans and followers have a positive impact on? What aspects of the interaction between fans and the store can increase the store's sales?

• Fans are an important source of store traffic and orders. In the early stages of store operations, increasing fans is a very important operation link. Sellers can actively follow the platform's popular sellers (especially similar categories) and their fans, which will increase the chance of being followed back and increase the store's exposure. However, it should be noted that it is not possible to follow fans on the computer. It is recommended that sellers operate on the mobile phone.

At the same time, low-price promotions can also help attract traffic to the store and increase the number of fans.

• After the store has accumulated a certain number of fans, it will regularly plan some theme activities in the store to encourage buyers to like the products and follow the store. Buyers can be notified to participate through chats, and store announcements and pictures can be used to promote and attract potential customers. Discount codes can also be purchased and displayed on the store homepage for buyers to purchase.

Enrich the forms of activities. Such activities are conducive to increasing repurchase rate and establishing a fixed fan base. At the same time, they can also increase exposure, expand new customer sources, form a virtuous circle, and increase store sales.

2. How to increase the number of store fans?

• Internal traffic diversion:

- Actively follow: Sellers can search for similar popular sellers on the APP and actively follow this seller and their existing followers. This will increase the chance of being followed back and increase exposure (Note: the upper limit of followers is currently 5,000);

- Buyer interaction: value every chat opportunity, and ask buyers to follow the store even if they don’t buy at the moment;

- Fan Discounts: Sellers can encourage buyers to like their products or follow their stores, and give them discounts or gifts as rewards on their next purchase.

• Off-site traffic diversion:

- Direct traffic to your store through external websites such as Facebook.