What aspects should be considered in eBay operations? What good methods are recommended?

Looking at the store from the perspective of operation, in fact, most sellers have deviations in their methods, but there are still some common operation methods and techniques. Today we have summarized some eBay operation content, let’s take a look together.

Five steps to operate eBay:

1. Decorate the store and design the product details page

In general, the design of the product details page is to imitate your peers. Find a few peers with better sales, break down their details pages into modules one by one, and then compare and learn from them to see which modules are in common. You can then put these modules in your own details page.

Why do you need to refer to your peers instead of creating a page yourself? In fact, no matter how good a master is, he only knows more about the category he is engaged in. For other categories, the real masters are those peers with high sales. You can imitate them, and their pages are recognized by consumers. All you need to do is to imitate their pages and give a promotion that is stronger than that of your peers.

2. Price

Basically, the page and the price should be done at the same time. The reason why the price is listed separately is to illustrate the importance of price. For the same product, the difference may be only a few dollars. With the same exposure, the sales volume of one may be several times that of the other. Therefore, the price must be taken seriously. There are generally three factors to consider in pricing: cost, customers, and competitors. First, we must consider the cost, and then look at the price range of the market we want to enter, and then refer to the prices of competitors to formulate our own prices.

Therefore, we need to look at the market to see what price range has good sales, good profits, and few competitors. We should refer to those stores that have similar products to ours, with similar materials, brand awareness, sales, etc., and good sales every day. Such stores are the first choice for reference.

3. Build basic sales

For eBay, many consumers are very concerned about sales when buying products from a store. The conversion difference between 0 sales and 1,000 sales with the same number of clicks may be hundreds of times. Therefore, sales are very important for conversion.

4. Traffic

This is something that many sellers pay attention to. The early methods of attracting traffic on eBay are mainly natural search traffic and through-train traffic. You can do natural search optimization to attract natural search traffic, or you can open through-train traffic and pay for traffic. Of course, there are other promotion methods, such as off-site social promotion, video promotion, classified information promotion, etc. However, for eBay, the best conversion is eBay search traffic and through-train traffic.

5. Test price

Through the above operations, your product will basically have orders every day. If your conversion rate is average at this time and you want to increase sales quickly, then refer to the prices of your peers. It may not be the best price for you. At this time, you need to test the price yourself, do market analysis, and then raise or lower the price. Test each price for 3 days, then look at the data feedback and find a price with relatively large sales.

The above are some tips and methods about eBay store operation. If you want to get more information about eBay store operation, please pay attention and we will continue to answer you~